So you have a space - a wall, white and wickedly grinning like the teeth of a salesman. A space so devoid of feeling that you shudder. A space - a wall, white and wanting. Wanting for something. To be adorned, bride- like. To be ceremonially garlanded. Wanting to be worshipped with ornamentation.
As purveyors of luxe homewares, we sometimes get pretty excited by the adornment of empty walls that are wanting decoration. Humour us a little. Allow us to indulge.
The wall needs a narrative - a story. To be infused with mystery and to be marked with adventure. The wall needs to possess a little magic.
Enter the Juju Hat.
A first introduction to juju hats always begs the question - ‘The What?’ So let’s talk about what a juju hat is, where it has come from, and how it is going to solve the problem of our space.
What is it?
What we now refer to as a juju hat is best described as a feathery, circular flower- like wall hanging. Buyers might be surprised to find that it is not in fact headwear. Wall art like these come in a plethora of colours and shades - from vibrant to earthy. Traditionally though, the hats were painstakingly made over several days using the natural or dyed feathers of wild birds tacked onto a weave of palm fibres. The hats were stored with feathers folded up and inward - much like a closed flower. A leather strap was attached to the back to open it to full bloom. It is the perfect bohemian showpiece.
Interior styling is inspired and directed by cultural influences. Unique homewares and ornamentation are a tribute to the customs and traditions from around our fine globe. Juju hats are no exception.
The elaborate plumage and festive colours of juju hats originally meant to decorate the Bamileke people from Western Cameroon. As the name suggests, juju hats were originally worn as headdresses by prominent members of the tribes - only a chosen few were allowed to wear them. The Bamileke are a warrior society that survived the European invasion of west Africa. Though many years of subjugation has left its mark on the Bamileke, they are still revered for their intricate traditional costumes and customs.
The combination of strength, beauty, wealth and pageantry that define the royal ceremonies of the Bamileke are embodied in the elaborate feathered crowns which today decorate rooms around the world – offering everyone a bit of the prestige that was once the sole province of warriors and kings. ⤗ Aphrochic
The most elaborate Juju hats are worn by the Mkem – the custodians of hereditary rights. Mkem and royalty wear the hats in combination with animal masks. It is believed that the chief or Fon has supernatural powers, with which he can transform into an animal.
Traditionally, juju hats are said to be imbued with magical powers. They have the ability to bestow prosperity, luck and protection not just to those it adorned but to any who came into contact with it.
Understandably, the intricate beauty and mystery of the juju hat has since taken the home decor world by storm. While juju hats found in boho homeware stores will not possess the same powers that they give to the Mkem of the Bamileke tribes, perhaps - if we dream a little, they will bestow some spellbinding magic to our blank wall spaces.
We are excited to extend our range of boho coastal home wares to now include a collection of Nursery and Baby lines.
Our range of Nursery and Baby lines include our gorgeous Cot Canopy's. These Cot Canopy's are from the quality designer brand Almirose and come in a range of contemporary colours and include hanging tulle pom poms to match the canopy and complete the designer look nursery. Canopy's are also a beautiful piece to add to a tweens or teenagers room, hang over the corner of the bed to create a floaty girly oasis.
We all love getting away to a tropical resort where there is a relaxed coastal style living and you can achieve the same coastal style by keeping your colour palette to a white, neutral or cool tones, like sage or blue. Include lots of texture and natural fibres like rattan, raffia, sea grass, carved wood and white and lots of greenery. Indoor plants with lush green leaves in a rattan planter or raffia basket is a quick an easy start. Layering your coastal decor pieces with taller items to the back and lower items to the front and overlapping them, sometimes more is more! And of course shells are a must, whether you collect them from the beach or purchase them, they come in many different styles. Shell crosses for the wall, Juju Hats made from feathers with shell centres, shell balls, Halo style pieces on a stand, shell garlands or baskets adorned with shells and of course our Large Clam Shells filled with your favourite treasures or on their own they are a perfect coastal statement piece.